Challenge:
A multi-division aviation services group, long comprised of six independently operated companies, was preparing to evolve. With a diverse range of MRO services, and FAA/PMA manufacturing across fixed-and rotary-wing markets, the organization had the right capabilities—but lacked brand clarity, unified messaging, and coordinated market strategy. Each division had developed in relative isolation, leading to fragmented sales efforts, diluted visibility, and missed opportunities.
The CEO and COO, longtime Aerosource clients, were ready to transform this collection of niche leaders into a cohesive, high-growth enterprise. They needed a seasoned aviation executive with the rare ability to align commercial strategy across multiple business models, product lines, and customer bases—someone who could unify internal structure while driving external market expansion.
Strategy:
After detailed discovery sessions with executive leadership, Aerosource mapped the required profile: a global aerospace sales leader with a background in both civil and military aviation, deep experience across OEM and aftermarket landscapes, and the diplomatic skill to unify internal stakeholders while commanding industry credibility.
The search required a mix of surgical precision and broad outreach. After vetting a competitive national slate, one standout candidate rose to the top. A veteran of global commercial leadership roles at several Fortune 100 aerospace companies and well-known international MRO providers, he brought not only strategic depth and aviation insight—but also a calm, team-oriented presence that matched the culture and ambition of the client.
Results:
With careful support from Aerosource, the candidate accepted the offer and transitioned smoothly into the newly created Group Director of Business Development and Sales role. One year later, the transformation is visible. The organization’s branding and messaging have been unified across all subsidiaries. Sales reporting structures and global representation have been professionalized. Presence at key trade shows and industry events has expanded, and the company’s profile within both defense and commercial aviation markets has grown.
Most importantly, the group is now capturing new business under a unified commercial strategy. Revenue is growing, cross-division synergy is increasing, and the foundation is set for scalable growth and future acquisitions.
This strategic placement has deepened Aerosource’s relationship with the client and positioned us as a long-term talent partner for future leadership and technical needs.